Performance, demand, and product fit in one workspace
Understand who is paying attention, who is buying, and where your best demand lives.
Audience analytics connects profile reach with shopping behavior for last 30 days. Use it to see which segments discover you, which cities convert, and what kinds of product stories resonate strongest.
Core audience segments
These segments come from real tracked visitor behavior on your profile and collection pages in last 30 days.
Location signals
These locations are derived from the latest tracked location record for visitors who appeared in your audience sample.
Affinity and intent
These scores are built from real product tags, device mix, and outbound social-click behavior instead of static assumptions.
Audience to shop conversion
This summary reflects the tracked audience sample for last 30 days rather than placeholder demographic estimates.
Visitors who reached a collection page or generated a tracked outbound social click.
Share of currently tracked creator revenue that sits in the selected analytics view.
This is the social or engagement signal with the strongest tracked click activity right now.
The largest tracked location signal in the current audience sample.